One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them.
Each network has its own strengths and weaknesses, making them better for certain goals than others. So let’s take a look at the pros and cons from the biggest names in social – plus the marketing goals for which they are best suited.
![](data:image/svg+xml;charset=utf-8,<svg height="174px" width="500px" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
One of the biggest strengths of this network is reach. The sheer number of people using Facebook on a daily basis is unrivalled in social media. It’s not just numbers either; it’s the diversity of users that has so many firms marketing on the platform. Plus, the targeting options available really let you hone in on your target audience.
Facebook pros:
- Huge reach (including the broadest range of audiences)
- Mobile users spend a lot of time on the app
- Some of the best targeting options available right now
- You can promote articles, videos, images and basically every type of content
- Facebook advertising and AdWords work really well together
Facebook cons:
- Almost zero organic reach
- The most competitive network
No comments:
Post a Comment